We Are Totally Buggin’ Over This New Virtual Dressing Room Website
Remember way back in 1995 when you first saw “Clueless” and your jaw dropped at Cher Horowitz’s amazing closet set-up? All the clothes were the stuff of dreams, sure, but it was the virtual reality that was the real attention grabber. Cher could test out her outfit choices without even having to try them on; back in the 90s it was almost like magic. Now, thanks to a UK-based company called Metail, Cher’s virtual closet is now pretty much a thing IRL (in real life–get with the program).
Metail came about as the answer to one of the biggest problems women face with online shopping–not being able to try on the clothes to see how they would fit on your specific body, not just the skinny fit models used on most shopping websites. Metail’s solution is their proprietary software that takes your body measurements (height, bra size, weight, etc.) and creates a 3D model of your shape on which you can “try on” clothes and see how they would fit you IRL–with a 94-96 percent accuracy rating.
The company was founded in 2008 and has since raised almost $10 million in funding, reports Women’s Wear Daily. Next up for the company is rolling out their share functionality, which will include a huge social push that allows users to show their friends and networks different outfits and gain feedback and advice–a key point of the user experience for a site like this.
Interested in testing out the tech? Get started with Metail here–they’re even running a fun promo contest that involves creating different looks for virtual share. We are totally buggin!
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